independent by design. human by nature.

a human
hand in
what’s next.

product design, brand, and working software.
considered from the first question
to the last detail.

see what that looks like ↘
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the brady mark
our house standard.
senior judgment. new possibilities.scroll to get a feel for it ↓
01 / the point of viewthe person on the other side.

more is easy.
meaning takes
a human.

the tools can make almost anything.
the question is what’s worth making.

brady UX is an independent design studio. we help founders, product teams, and agency partners turn complicated ideas into experiences people can actually use.

AI is part of the craft. the decisions and the care are ours.

bring us the difficult part ↗
02 / a small demonstrationtry the difference.

don’t just
look at it.
feel the shift.

you’re setting up a new workspace.
you just want to invite your team.

01

everything wants your attention.

nine equally weighted settings. the thing you came to do is somewhere in the middle.

w.workspace / getting started•••

workspace settings

0 of 9 complete
◉profile
◇appearance
⌘integrations
▤billing
↗members
▧permissions
◎notifications
⌁automations
▦import data
configure your workspace to get started.
interactive illustration · fictional product · no emails sent
03 / the workbest first

different worlds.
same care.

the brand changes. the standard doesn’t.
work for clients, then products
i’ve designed and put into the world.

01 / client · three yearsproduct · UX · design system

one small step,
every single day.

three years designing a behaviour-change app
for teams building new habits.

2023202420252026
one product, may 2023 to may 2026.
1st90 cover
the design decision

keep the daily step at the centre of everything.

three years, one product. the daily step, community, streaks, habits and an AI concierge, designed and redesigned as the company grew.

night / coral / violet
02 / our productproduct · identity · AI experience

good taste.
uniquely yours.

a recipe experience built around
the person holding the fork.

98%
of the AI cost is images, at about 4¢ each. text is almost free.
TasteOS cover
the design decision

start with taste. let the recipe follow.

taste is personal. a warm, expressive identity and a taste fingerprint you can see.

cream / coral / sage
03 / client · partnershipweb · brand · campaigns

every community,
its own place.

25 projects for one partner:
websites, logos and billboards.

17 websites · 5 logos · 2 billboards · 1 other
25 projects for one partner.
Bild Media cover
the design decision

each community gets a site and a brand of its own.

one partner, many places. manufactured-home communities and dealers, each designed to feel like home.

charcoal / Bild red / white
04 / our own venturebrand · web · ticketing · operations

we ran the room
before we built the software.

110,000+ guests, 52 venues,
six years of paint nights.

Pub & Paint cover
the design decision

tell a first-timer everything before they pay.

the painting, the price, seats left, how hard it is. every event showed it before anyone bought.

tangerine / black / pale mint
05 / client · fintechproduct · UX · build

five pages of fine print,
one question at a time.

a calm application for the buyer,
the lender's exact form for the lender.

Vanta cover
the design decision

ask for the social security number last.

372 answers, each in the right box. a field mapper puts every answer on the lender's form, so a new form version is a drag, not a rebuild.

pale mist / navy / teal-to-blue
06 / client · enterpriseUX · prototype · embedded UI

is my system
working?

a web interface that lives inside
a solar charge controller.

Morningstar Live View cover
the design decision

answer one question at a glance, for the electrician on site.

safety-critical and size-constrained. served from the device itself, so every screen has to earn its place.

slate / solar yellow / signal blue
07 / unsolicited conceptresearch · UX · UI

the order went through.
nobody in the kitchen saw it.

11 store apps, ~150 real reviews,
8 screens for one thumb.

Royal Farms Pull Up cover
the design decision

a real person taps “got it”, and you see their name.

not affiliated with Royal Farms. a concept we made on our own, in their real brand.

white / royal blue / go green
08 / our productproduct · identity · build

the clock that
gets you paid.

track the work. show the client.
close the tab in one tap.

tab cover
the design decision

show the money, not just the minutes.

proof, not surveillance. clients see what was done, with links to the real work. no screenshots, no keystroke logging, ever.

ink / paper / live orange
09 / client · brandbrand · identity · style guide

three marks,
one voice.

a brand family for a healthcare company
serving home health, hospice and senior living.

VitalHaven cover
the design decision

refine, don't rebuild.

a six-page guide, not forty. refined type, colour roles and logo rules, then templates built from the same parts.

warm paper / deep navy / teal
10 / our own ventureproduct · system · build

a venue system,
built before the venue.

tickets, the door, members, coworking.
one system for the whole night.

LO-FI cover
the design decision

be honest about what isn't decided yet.

one answer, big, at the door. the scanner shows the camera or the result, never both, and a typed last-four works when a code won't scan.

near-black / amber / one spotlight
11 / our productplatform · product · brand

one platform,
every dealer their own site.

branded sites with live inventory,
run by each dealer's own team.

Yard cover
the design decision

stop rebuilding the same backend. design it once, as a platform.

born from the Bild work. after dozens of manufactured-home sites, the pattern became a product.

white / slate / field green
12 / client · mobileUX strategy · UI · prototype

get people to their
first practice session.

a clarity-first redesign
of a 54-screen iOS coaching app.

screens54
flows12
sessions3
54 screens, 12 flows, 3 working sessions.
the design decision

the full dashboard only unlocks after the first session.

“Generate Recommendations” became “Get Started”. copy that points at the opportunity, not the absence.

deep navy / violet / blue
13 / our productproduct · identity · build

find the few jobs
that are actually you.

a little less noise.
a lot more possibility.

450 listings read and link-checked
a few shown to you
per hunt: hundreds read, a handful shown.
the design decision

job hunting is already hard. make the experience feel like someone’s on your side.

the person, before the profile. a considered shortlist with reasons, in a warm illustrated world.

cream / rust / a little company
14 / our products · editorialeditorial design · art direction · writingBlogs

three brands, three blogs,
every post its own cover.

TasteOS, pirch and tab,
each one looks like its product.

tab notes57
TasteOS posts21
pirch posts10
88 posts and notes written across three blogs.
Blogs cover
the design decision

a blog should look like the product it sells.

Tastey is in every picture. each TasteOS cover is one painted scene of the post's idea, always on-model.

each blog in its own brand
15 / logo designidentity · marksnine marks

nine marks,
each for its own world.

logos for products and clients,
drawn for where they live.

nine marks cover
the set

Brady UX, pirch, out loud, tab, TasteOS and more.

one standard, nine worlds. product marks and client marks, from a job-search sparrow to a healthcare beacon.

each mark in its own colours
16 / concept · quiz gameUX · UI · art direction · soundThe Sideline Report

every team has a coach.
every sideline has a parent.

three questions, five types,
drawn like plays on a chalkboard.

The Sideline Report cover
the design decision

every type gets a laugh, then one kind way back.

the play draws itself. orange X's and O's set the formation, then the van, the road and the field draw out from them, stroke by stroke.

slate green / chalk white / one orange
17 / our product · coursecourse · curriculum · product

you have an idea.
let's hear it.

a self-paced course from a spoken idea
to a live app, no code.

the design decision

the learner's idea is the curriculum.

talking, not typing. you answer by speaking, messy is fine. no forms, no text editors, one thing at a time.

near-black / amber / pink
18 / experimentproduct · painting method

oil paint that behaves
like the real thing.

an iPad and Apple Pencil app where paint
has thickness and dries on its own clock.

days to dry →
thin paint dries in a day or two. a 2 mm blob takes about three months.
impasto cover
the design decision

no “dry now” button. you wait, like a painter.

the app learned by being painted with. real pictures, painted from a reference and coached like a student in the studio. every sitting turned up something to fix.

umber / burnt sienna / titanium white
19 / game · experimentgame design · playable prototype

a rhino, a red bandana,
three stages of robots.

an old prototype, fixed properly
and playable in your browser.

Rhinohed cover
the design decision

hold to charge, let go to dash.

most of the problems were invisible. phone controls that did nothing, a gate that never opened, a rhino that floated. all fixed.

jungle green / gold / ember
20 / game · experimentgame design · voice · trailer

part two.
eight levels, two bosses.

a voice and a trailer, built in about three days
by taking AI tools apart.

Rhinohed II cover
status

in playtest now.

an honest playtest chapter. early data, mostly our own runs, and what it found about hit areas.

dark ember / gold / red
21 / experimentresearch · product design · brand

an app builder
you can talk to.

voice-first, for teens and anyone
who learns differently.

round 1quit
round 36.7
round 1: all six testers quit. round 3: 6.7 out of 10.
Blurt cover
the design decision

the tool stays quiet. the thing you made is the star.

four research reports before a single screen. researched, designed and tested in a day, then put on the shelf on purpose.

warm off-white / near-black / talk yellow
see all the work →
04 / how we work togetherdirect access to the person doing the thinking.

wherever you are,
let’s move it forward.

01

make the right thing.

product direction, user journeys, and a working prototype to turn “what if” into something you can evaluate.

i have an idea ↗
02

make it make sense.

untangle a difficult flow, give the interface a clearer hierarchy, and build a design system that holds together.

something isn’t working ↗
03

make room for more.

senior design support for agencies and in-house teams. a thoughtful partner who can carry a defined piece of the work.

i need a partner ↗
05 / a note from the studiothe thinking behind the making
01 / judgment

the screen that
shouldn’t exist.

read the note +

a new screen can feel like progress. there’s something to point at, something to approve, something to build. but sometimes it gives the person using the product one more thing to figure out.

take the workspace example above. every setting has a reason to exist. that doesn’t mean every setting deserves equal attention when someone arrives for the first time.

the useful question is: what is this person trying to do right now? inviting a teammate gives the screen a purpose. the other settings can remain available without competing with that purpose.

AI makes it easier to explore both versions. that is valuable. choosing a direction still takes context, care, and a willingness to test what you think you know.

that’s the work the brady mark stands for.

Brady UX / studio note
06 / your next good moveBrady UX · independent design studio

let’s get
our hands
on it.

a rough idea. a stubborn problem.
a project that deserves more care.

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