At Brady UX, we follow the DRAGON process, a meticulously crafted methodology that ensures every project meets user needs and achieves business goals. This user-centered approach involves six key stages: Discover, where we understand project goals through stakeholder interviews and competitive analysis; Research, involving user interviews and surveys to gather insights; Analyze, where we identify pain points and map the user journey; Generate Ideas, fostering creativity through brainstorming and sketching; Optimize, creating wireframes and high-fidelity prototypes for iterative design and testing; and Navigate, which includes usability testing, collaboration with developers, and ensuring a smooth launch. The DRAGON process guarantees a seamless, engaging, and effective design tailored to your specific needs.