2024 was a year of building, learning, and redefining what it means to create thoughtful, impactful design. At Brady UX, we’re a small but mighty team—myself (Brady Starr), leading product strategy, and Olya Androsik, running operations. Together, we’ve worked hard to shape our identity, deliver meaningful design solutions, and lay the foundation for a big year ahead.
What We’ve Done This Year
This year, we focused on two things: getting better and getting noticed.
Client Wins: We partnered with two notable clients—Cresolutio and Secretome Therapeutics—delivering work that showcases our strengths. From UX flows to full website redesigns, we took on complex challenges and created solutions we’re proud of.
Investing in the Tools and People We Need: 2024 saw us streamline our toolkit (shoutout to Google Workspace, Upwork Connects, and a shiny new website). We also collaborated with Jackie Albright to help us develop partnerships and grow our network.
Networking and Growth: Events like DC Startup Week reminded us of the importance of showing up. Even when we didn’t have all the answers, the connections we made fueled ideas and potential opportunities that we’re taking into 2025.
The Highs and the Lows
Every business has them. Here’s the honest look:
The Highs
Seeing our projects move from concepts to tangible, impactful solutions.
Securing $4,750 in pipeline revenue for early 2025—a sign that the work we do is starting to resonate.
Creating opportunities to support startups and growing businesses—especially those doing meaningful work in AI, MedTech, and education.
The Lows
Being a two-person team isn’t easy. Balancing operations, product design, and business development stretched us thin this year.
Client acquisition was slower than we hoped, but every small gig taught us something valuable: about pitching, about clients, and about what we want Brady UX to become.
What Brady UX Is and How We Work
At our core, Brady UX is about thoughtful design—solutions that are simple, efficient, and empathetic. We focus on:
Startups and Growth-Stage Businesses Startups are scrappy, just like us. We know what it’s like to need high-quality work on tight budgets and timelines.
Complex Challenges in AI, MedTech, and Education We thrive when solving problems that matter—designing for AI platforms, improving user experiences in healthcare, and making digital tools more accessible and effective.
Our Process: The DRAGON Method
Discover what users need.
Research what’s working (and what isn’t).
Analyze the opportunities.
Generate Ideas that are creative and practical.
Optimize every design for usability and impact.
Navigate clients through the process seamlessly.
It’s not just a process; it’s how we ensure every project is purposeful and user-centered.
Our Vision for 2025
2025 is the year we grow—with intention. Here’s what we’re planning:
Partnerships with Purpose We’re focusing on programs like the Baltipreneurs Accelerator to offer startups discounted design packages. We believe that great design can be the difference between a good pitch and a great product.
Client Acquisition and Retainers
Secure 8–10 new clients across AI, MedTech, and education.
Introduce retainer models to provide ongoing product design and consulting support.
Building Our Team While it’s just Olya and me now, 2025 is about finding talented freelance designers and developers to collaborate with, helping us take on more work without sacrificing quality.
Showing Up We’ll attend more events, meet more founders, and share our story. Whether it’s a conference, a demo day, or a coffee chat, we’ll be there.
Why We’re Excited for 2025
This year taught us resilience. It reminded us that being small doesn’t mean thinking small. With the work we’ve done, the relationships we’ve built, and the lessons we’ve learned, we’re entering 2025 ready for more:
More clients who trust us to bring their visions to life.
More projects that challenge us and make a difference.
More growth as a team, as a business, and as partners in our clients’ success.
Brady UX isn’t just a design studio—it’s a place where thoughtful design happens. Where every pixel, every flow, and every choice matters.
Here’s to a bold, purposeful, and creative 2025.
If you’re building something big and need design that works, let’s chat. We’d love to help.
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