🚨 Figma Just Changed the Internet. And We’re All In.

A designer builds a live website using Figma Sites, with wireframes, coffee, and creativity in full view—capturing the moment where design becomes the internet.

We’ve seen a lot of design tools come and go. Page builders. No-code platforms. Promises of “what you design is what goes live.” But this week, Figma dropped something different.

They didn’t just launch a new feature.

They changed the rules.

Figma Sites lets you go from high-fidelity designs to live, interactive, hosted websites without ever leaving Figma. That’s wild. But what’s even wilder is what it means for teams like ours—scrappy, design-led, and built to move fast.

Wait, What Is Figma Sites?

Think of it like this:

If Webflow is for designers who learned to think like developers,

Figma Sites is for designers who stayed pure.

You design in Figma—just like always—but now, that is the site.No handoff. No dev queue. No 37 Slack threads about padding.You hit “Publish,” and your design is online, live, and responsive.

It supports custom interactions, animated effects, parallax scroll, breakpoints, even hosting on your own domain. It’s not perfect yet (we’ll get into that), but the direction is clear:

Design is no longer just the mockup. It’s the product.

Why This Matters to Us (and Maybe You)

At Brady UX, we live in the grey space between strategy, storytelling, and interaction design. We're artists who like systems. We're builders who hate templates.

For years, we’ve had to balance design ambition with platform reality:

• Want to add that elegant scroll reveal? Sorry, not on Wix.

• Want your portfolio to actually feel like your work? Hope you know Webflow.

• Want to prototype something bespoke? Better hire a dev.

Now? We don’t have to choose.

We can ship beautiful, branded, interactive sites directly from our Figma file.

That means:

• We iterate faster. We don’t wait to build. We publish and tweak live.

• We can show—not tell—during client reviews.

• We own the experience, from the first pixel to the final interaction.

What’s the Catch?

This is still beta software. You’ll need to finesse a few things:

• SEO tools are early. You’ll want to double-check your metadata and headings.

• Forms and analytics require a bit of DIY (for now).

• If you’re doing content-heavy work (like blogs), the CMS is “coming soon.”

But you know what?

We’d rather be part of what’s coming than stuck in what’s comfortable.

And if you’re a designer reading this thinking “this sounds amazing but risky,” you’re right. It’s both. But the future is always a little wobbly. We’re okay with that.

So What’s Next?

We’re rebuilding our site in Figma Sites.

Not just as a flex (though… yeah, it kind of is).

But because it unlocks the exact kind of agility and creative control we want our clients to feel.

We’ll share what we learn—what breaks, what delights, and what we hack together when things don’t exist yet. That’s part of the fun.

Want to follow along?

Join us here, or better yet, book a chat. We’ve got ideas.

P.S. To everyone still handing off pixel-perfect designs to developers and hoping for the best: Come over. It’s better here.