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Wayfair Design Process Optimization

Integrating Sephora Beauty Insider Rewards with JCPenney's platform, increasing Sephora orders through JCPenney by 15%.

Olya Androsik spearheaded the integration of Sephora Beauty Insider Rewards with JCPenney's online platform, allowing users to collect rewards while shopping on JCPenney's website. This project resulted in a 15% increase in Sephora orders placed through JCPenney. Olya's role involved collaborating with development, business, and data teams to understand the accounts system, leading design efforts, and ensuring alignment with both brands' standards. The integration focused on enhancing navigation and user experience, driven by thorough user testing and feedback. This project highlighted Olya's ability to manage complex integrations and improve user engagement and satisfaction.

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